For 50 years,(1911-1961) Standard Oil Of Kentucky (KYSO) grew at a rapid pace. As the interstate system grew, major oil companies recognized what a great opportunity they had and scrambled to get sites on the interstate exits.
Standard oil Of California (Chevron), having the refining capicity and the desire to expand nation-wide, stepped up to the plate and purchased KYSO right from under Standard Oil of New Jersey, Esso's nose.
Chevron gradually started changing the image of the KYSO stations, being careful not to lose any of the valued KYSO customers.
The pictures below show the transition of the teardrop/bar and half circle sign from blue to white. Notice the color change but not the name. What Chevron is saying here is "Look Mr. Customer, something is going on but we are still the same good old Standard Oil Company". All changes were done gradually. The Logo's were changed on all maps, credit cards, touring service. With the objective being that in the end all of the above would read just CHEVRON.
This is a painted 4x8' metal sign.
Notice on this picture that the Standard Oil sign and the Chevron Hallmark are both on the station.
Many people don't know that Jay Leno was one of the first Standard Oil Dealers.
This is a picture of the Chevron Hallmark that has the word Standard on it. There are still stations today that have the wording "Standard" in order to protect the trademark.
This is a brief history of how KYSO got started and how they became a Chevron Company.
From here we will move on to all of the other good KYSO stuff. If you have any KYSo items or coments, please post.
REX LIKES KYSO
