nice ted !!! .. and i/we appreciate your post. so..... maybe just a bit more history.
Through the years, friends and customers have often said that they think of "Oilzum" as another name for "quality". White & Bagley is very proud of this high reputation among car owners, fleet operators, engineers, mechanics, and race drivers.
White & Bagley concentrates on lubricants. The products of other companies include gasoline, kerosene, fuel oil, diesel fuel and many other petroleum products in addition to lubricants; but White & Bagley specializes in lubricants only. This means that time, energy and thought are devoted exclusively to the production of better lubricants. With excellent facilities for research, production and quality control; with an up-to-the-minute plant and laboratory; and, above all, with a close-knit staff of many years' experience, White & Bagley is well-equipped to produce fine lubricants.
Many dealers have sold Oilzum Motor Oil for forty years or more. This record of loyalty is the result of customer satisfication, sound company policies, and direct contact between customers and the company.
Oilzum lubricants were distributed through a system of exclusive dealerships that would include sections of a city, or in the case of smaller communities, the entire town. White and Bagley claimed that this system allowed them to provide a greater return on promotional advertising for the individual dealer. This exclusivity may explain why many of the Oilzum advertising pieces were of exceptional high quality and thus prized by collectors today.
The Oilzum retail locations were fore-runners of the Quick Lub stores that became outdated when the local gas station eliminated the service bay in favor of selling soft drinks and junk food. Sidewalk signs were placed outside to attract the motorists attention and they continue to attract the attention of the collectors today. sooooo... the parting shot will be how the logo developed and where oilzum is today... till then... lets see some more pics !!!....
