Primarily Petroliana Shop Talk Forums Shop Talk Petroliana Forums Showcase and Stories, Petroliana The Art of the Service Station

Curt,
Don't know about any movement to do away with animals or mythical figures.
Atlantic and Richfield merged to create ARCO....Atlantic Richfield Corporation.
I think most companies changed their logos and re-imaged their stations as an effort to maintain a modern image to their customers.

Conoco did away with the familiar triangle logo in favor of their oval logo.

Phillips 66 kept the same logo but changed the colors.

Sinclair dropped the old H-C signage and colors in favor of the "dino" trapazoid logo.